WALMART BRANDED AND CONTENT
WALMART STUDIO
As part of the Walmart Creative team, our Brand Team was proud to play an integral role in strengthening, growing, and shaping the vision of the Walmart brand. Beyond supporting external partnerships, we worked side by side with creators and agencies to help shape big ideas, ensure they stayed true to the brand’s voice and values, and guide them all the way through execution. Our involvement extended across every stage of the process—from concepting to creative alignment to launch—helping deliver work that was bold, relevant, and connected to the communities Walmart.
In addition to external initiatives, our team also developed and executed seasonal internal campaigns that kept the Walmart culture energized, informed, and inspired. Whether celebrating key holidays, marking special moments for associates, these internal efforts reinforced brand consistency while building excitement and pride from within.
Together as a team, this balance of external collaboration and internal creativity ensured that Walmart’s brand story was not only shared with the world but also lived inside the company every day.
MIDWEST KID X WALMART COLLAB WITH NTWRK
WALMART Studio “Black & Unlimited”
As part of the Walmart Creative team, our Brand Team was proud to contribute to the strength, growth, and vision of Walmart brand. Our role was partnered with creators and agencies—helping shape ideas, keeping them true to the brand, and bringing them to life.
The Midwest Kids x Walmart collection in collaboration with NTWRK it is a true example of a good campaign of branded and content can do.
Designed by Black creative duo Darryl and Destianie, the collection was created to “plant seeds and give flowers” to the everyday heroes among us. Huge thanks to Complex and NTWRK for sharing Darryl’s inspiring journey—from the Midwest, to making sure every community (not just NY or LA) gets the love it deserves.
Huge Shout out to the entire Walmart team for championing this vision and making it possible, and to the NTWRK family for helping bring this launch to life.
Team: KARAN DANG | JEFF KWIATEK | AIREKA MUSE | FRANCISCO ROJAS (Walmart Creative Brand Team)
SEE THE ARTICLE HERE
