As part of the Walmart Creative team, our Brand Team was proud to contribute to the strength, growth, and vision of Walmart brand. Our role was partnered with creators and agencies—helping shape ideas, keeping them true to the brand, and bringing them to life.

The Midwest Kids x Walmart collection in collaboration with NTWRK it is a true example of a good campaign of branded and content can do.

Designed by Black creative duo Darryl and Destianie, the collection was created to “plant seeds and give flowers” to the everyday heroes among us. Huge thanks to Complex and NTWRK for sharing Darryl’s inspiring journey—from the Midwest, to making sure every community (not just NY or LA) gets the love it deserves.

Huge Shout out to the entire Walmart team for championing this vision and making it possible, and to the NTWRK family for helping bring this launch to life.

Team: KARAN DANG | JEFF KWIATEK | AIREKA MUSE | FRANCISCO ROJAS (Walmart Creative Brand Team)

SEE THE ARTICLE HERE