The Lie Detector Taste Tests

JOLLIBEE social

At Jollibee, we believe our next-level juicy and next-level crispy Chickenjoy is the juiciest and crispiest chicken on the market. But of course, we’re biased. That’s why, in this direction, we’re going to let others say it for us. And we’re going to ask them to do more than say it. We’re going to prove that they’re telling the truth. Undeniably. It still may be their own subjective opinion, but we’ll know, irrefutably, that they personally believe it’s the juiciest, or crispiest, and better than some of our competition.

Imagine a John Grogan Famous Polygraph Expert, testing our Chickenjoy with some food influencers. We’ll capture their genuine reactions on film and let the juicy truth shine through. We won’t claim it’s the best, but our influencers just might.

That’s the juicy truth.

Team: ANDREA VEGA (CW) AMBROSIO BALLON (ART) RACHEL TAYLOR (ART) LOGAN (CW)