#TenderLoversClub

Not a traditional club but a community that shares a passion through the crispy, juicy Jollibee Tenders.

JOLLIBEE's first-ever lifestyle

The Jollibee #TenderLoversClub celebrates the community of people who share a passion for sharing juicy, crispy, hand-breaded morsels of joy and delight: Jollibee Tenders. Tenders are a social food, meant to be dipped, shared and eaten with others. The #TenderLoversClub is a community-focused social movement that brings like-minded individuals together through their pursuit of passion, flavor and taste.

With crispy, juicy Jollibee Tenders at the heart of our social movement, and a set of values that unifies new and old Jollibee, this trendy, social forward campaign showcases our new Jollibee Tenders and their crispy, vibrant, authentically delicious vibes. 

Team: BEN WEILER (JR CW) MADELINE MIRANDA (JR ART)

A Jollibee advertisement featuring two women enjoying fried chicken tenders and beverages at an outdoor bus stop, with the Jollibee restaurant in the background.
A magazine page featuring an advertisement for Jollibee Chicken Tenders with three women smiling and enjoying food and drinks outside. The ad has a cartoon chicken mascot and bold text.
Billboard advertisement for Jollibee Chicken Tenders showing two women enjoying a meal and smiling, with one woman holding a cup and the other reaching toward her face, with a city skyline in the background at sunset.

Social Photoshoot

Some Posts

Three iPhones showing social media posts about Jollibee chicken. Each post features a person eating fried chicken drumsticks and comments discussing the chicken portions.
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