JACK IN THE BOX | #JACKBUYBACK

Everyone wants Jack. Even Jack.

When Jack in the Box released its limited-edition Funko Pop! figure at San Diego Comic-Con, collectors went crazy trying to get their hands on one.

There was just one problem: Jack couldn't get one either.

We turned that unexpected twist into a social activation, bringing Jack into the world of collectible resales as he tried to buy back his own figure.

By tapping into Comic-Con culture, collector obsession, and the excitement surrounding limited-edition merchandise, we transformed a product launch into an entertaining brand conversation.

SKILLS: Art Director, Creative Director