Love is important. But college football is sacred.

College football fans know one thing: Saturdays in the fall are sacred. Even your closest friends might skip your wedding if it means missing the biggest game of the season.

So Dos Equis came up with a solution: bring the wedding to the game.

For the Texas A&M vs. Auburn showdown on November 6, 2021, we developed an activation built around hosting a real wedding ceremony and reception with real college football fans.

And the celebration wouldn't stop at the stadium. Dos Equis would provide beer for fans across the country to raise a toast to the happy couple.

SKILLS: Art Director, Creative Director