COLLEGE FOOTBALL CAMPAIGN

The rivalry between friends cuts much deeper than between teams

College football isn't just about the rivalry between teams. Sometimes, the fiercest competition happens between friends.

For Dos Equis, we tapped into the passion, humor, and competitive spirit of college football to create a campaign celebrating the playful tension between fans.

Through a series of TV commercials and social executions, we brought familiar game-day rivalries to life with unexpected situations, sharp humor, and relatable storytelling.

From friendly trash talk to the endless pursuit of bragging rights, every execution celebrated the traditions that make college football more than just a game.

SKILLS: Art Director, Creative Director