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The rivalry between friends cuts much deeper than between teams

When a rival is a friend, as opposed to a stranger, they have license to go to much greater lengths to demonstrate their commitment to their team, against you.

They don’t have to worry about whether or not you’ll still talk afterwards. In fact they’re banking on the fact you have to.

The rivalry that develops between friends can go further, it can cut deeper, it can become part of shared lore, and they will never ever let you forget.

SKILLS: Art Director, Creative Director