COCA COLA WORLD

Years of ideas. One iconic brand. Endless ways to connect.

Some brands are part of advertising. Others become part of culture. Coca-Cola has always been both.

During my years at McCann, I had the opportunity to work extensively across The Coca-Cola Company's portfolio, starting in Chile and eventually developing creative work for audiences throughout Latin America and some of them to the world.

From Coca-Cola and Coca-Cola Zero to Fanta, Sprite, Powerade, and beyond, my work covered television commercials, animation, print, outdoor advertising, and integrated campaigns.

But beyond the formats, what made this experience special was the opportunity to shape how stories came to life. From developing the original creative ideas to guiding art direction, animation, and visual storytelling, I was involved in creating work that balanced each brand's unique personality with the cultural nuances of different markets.

Some ideas were emotional. Others were playful, unexpected, or driven entirely by visual storytelling. Each presented a different creative challenge and an opportunity to push the work somewhere new.

This collection brings together some of that journey

This selection of TV commercials from those years—a mix of storytelling, animation, and creative exploration across some of the world's most recognizable brands